# Turn a feature into an app launch story.

An app promo connects a benefit to visible product evidence. Start with the audience’s problem, choose a small set of convincing moments, then build an editable launch story.

Source: https://vibeclip.ai/skills/app-promo/
Updated: 2026-11-01

This is an original VibeClip workflow brief, not an installable Agent integration. Use it with the editing tools you have available. VibeClip is in development.

## Inputs

- A product description with claims you can substantiate
- Current screenshots or recordings, logo and brand colors
- Audience, publishing channel, duration and call to action

## Copy this brief

Plan a 40-second app promo for the audience in my brief. Use a problem, three visible product moments and a final payoff. Work only from the supplied screenshots and recordings; flag missing proof rather than inventing UI. Start with a shot list and exact on-screen copy, then assemble editable scenes with a consistent title treatment. Leave room for reading, and make the final call to action explicit.

## Review the result

- [ ] Each benefit has a corresponding visible product moment.
- [ ] Product screens and claims match the current version.
- [ ] The logo and type treatment stay consistent across scenes.
- [ ] The closing destination or action is unambiguous.

## Choose the promise before the style

Write a sentence that identifies who the product helps and what becomes easier. “A shared inbox for a two-person team” gives a promo more direction than a list of menu items. Pick two or three product moments that support that promise and remove claims for which you do not have evidence.

## Create a shot list

For each scene, record its purpose, source asset, exact copy and approximate duration. Distinguish a real interface recording from decorative motion graphics. If a screenshot is outdated, replace it before animating it; animation does not make incorrect UI current.

A useful sequence is a problem card, a short product reveal, two focused feature moments and a final outcome. The reveal can be visual, but the subsequent scenes should explain something new. Avoid repeating the same headline in narration, a large title and a subtitle at once.

## Keep motion subordinate to the message

Reuse one entrance treatment for feature cards and one transition between sections. Reserve the largest movement for a meaningful change in the story. Let the product screen settle before the viewer needs to read it. If every layer moves continuously, there is no stable place to look.

## Prepare another version

Put headline copy, accent colors and source assets in clearly named places. A new aspect ratio usually needs a new composition, especially when the promo includes a desktop interface. Review text wrapping and safe placement in each version rather than assuming a scaled layout will work.

## Reference and next step

The public [ChatCut App Promo library](https://chatcut.io/skills/app-promo) illustrates this category of workflow. For a demonstration centered on a real action rather than a launch narrative, use the [product demo brief](/skills/product-demo/). For reusable scene structure, read [reusable video projects](/blog/reusable-video-projects/).